Short-format videos have taken over every single social media platform. From YouTube Shorts to Instagram reels - everybody loves engaging with such videos. After all, they seem to pack a ton of information in a very short amount of time. However, today Instagram has a much bigger user base than any other social media platform. Moreover, the Instagram algorithm has also been updated to boost reels more than any other type of content. As a dentist, you might think that creating such content is not your cup of tea. Hence, it is advisable to hire a Dental SEO Company to create such content for you.
Tips to Use Instagram Reels for attracting new patients Data shows that around 81% of Instagram users make use of the platform for researching products as well as services. Additionally, the algorithm is also designed to allow businesses to connect with their target audience. This means that people who are already scrolling through Instagram have a buying intention. But it is also crucial to understand that consumers today don’t like being ‘sold to.’ You can’t constantly post content that simply asks people to invest in dental services. You need to post engaging and informative content that people find helpful. This can be quite difficult to achieve. However, instead of trying to do it yourself, it is advisable to hire a company that specializes in dental social media advertising. As far as the options for creating reels are concerned, you can create videos for 15-, 30- or even 60-seconds. You can add text, GIFs, music, stickers, and even voiceovers. You need to create content that holds the viewers’ attention until the very end. This will help you increase your views as it indicates to the algorithm that people love watching your videos. However, nailing the art of creating the perfect reels for your target audience can be daunting in the ever-evolving social media landscape. Hence, you should leave it to the experts by hiring an agency that offers Dental online marketing services. That being said, the following are some ideas that can help you in getting started: 1.Before/After Treatment Video Social media audiences love a transformation. A before/after video is a great way to showcase your dentistry skills and build trust. However, when uploading these videos make sure to comply with HIPAA. You don’t want to lose patients just because you uploaded something without their consent. 2. How-To Videos This is perhaps the best way of gaining followers with the help of reels. People will not follow if you just keep posting about the services you provide. However, if you post videos that teach people how to brush their teeth properly or how to help kids floss their teeth - they are more likely to engage with your content. If you plan to invest in social media for dentists then creating such reels is a must. Conclusion: Last but not least, you can also use reels for answering common questions or queries that your current and prospective patients might have. This would, of course, require some research. Understandably, you may not have the time to go through every single comment or query. But you can hire a dental social media advertising agency to help you with this.
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AuthorI am William Smith from California. I work as a Digital Marketer in Digital Marketing Agency for more then 5 years. |