The digital space offers immense potential for growth and expansion to businesses. From attracting the right audience to generating more sales, the right digital strategies will help you in achieving your business goals. However, before you start working with a Social Media Marketing Agency Los Angeles, you might want to understand the different options available yourself.
When it comes to generating traffic for your website, you can take advantage of two strategies - search engine optimization (SEO) and pay-per-click (PPC).
Most marketers use these strategies to increase their sales as well as enhance their online presence. SEO mainly focuses on organic traffic whereas PPC is all about displaying paid ads on SERPs. In many ways, SEO and PPC advertising are also complementary to each other. Any successful strategy devised by the Best SEO Company in Los Angeles would perfectly use both of these strategies to increase sales.
Major Differences Between SEO and PPC
By now it must be evident that both SEO and PPC are beneficial but understanding the difference between the two will help you in customizing your strategies to achieve the goal that you want to. The major differences are as follows:
Search Engine Optimization
1. Raising Brand Awareness
It hardly ever happens that people go beyond the very first page after searching for a service or a product. SEO is a sustainable and the most practical way of making your website rank higher and even appear at the very top of the search. This will obviously help in creating awareness about your brand. SEO helps you in reaching a wider yet targeted audience.
2. Establishing Credibility
When people search for something, they are more likely to trust the searches that appear at the top of the first page, so focusing on your SEO rankings will also help you gain the trust of your audience.
When compared to most other strategies, SEO is more sustainable and cost-effective. Although it might take some time before you actually start seeing any visible results, it is worth the investment of time and money.
1. Reaching the Right Audience
PPC ads are personalized and hence, reach the audience that is truly interested in your product or service. They allow you to target the audience of a specific demographic group such as an age group or people living in a particular area.
The efficiency of your advertising campaign can easily be measured. You can actually see the stats and determine how many people have clicked on your ad and hence, have visited your landing page. PPC has shown to have almost double the ROI, i.e., every dollar spent will earn you back 2 dollars. Obviously, the ROI would depend from brand to brand. But hiring a PPC Agency Los Angeles would definitely help you in optimizing your strategy to the fullest.
3. Boosts Sales
PPC can effectively boost sales. Since these advertisements tend to actively target people who are already interested in making a purchase, the chances of converting them are quite high. Once they click on your advertisement, your website can then proceed to push them towards the sales funnel.
Also Read: Tips to Create an Unforgettable Brand Experience
Irrespective of the goals you are trying to reach, using both of these strategies would help. Of course, depending on a particular goal you can focus on one aspect more than the other. However, given how vast and varied these strategies are it is advisable to hire a Los Angeles SEO Agency and make the most out of your advertising campaigns.
I am William Smith from California. I work as a Digital Marketer in Digital Marketing Agency for more then 5 years.